Secrets of Success

Secrets of Success

A business blog by Robin Martin

The Perfect Elevator Pitch – Make your business stand out from the rest in 60 seconds

You only get one chance to create a first impression. That initial impression will set the scene for how potential customers view and continue to view your business in the years to come.

An elevator pitch can accelerate a business relationship by making the first 60 seconds of any customer interaction really count.

Life’s very different now compared to life just a year ago. With a potential economic depression looming in the wake of COVID-19, it’s crucial that you set the stage and leverage every opportunity that comes your way.

Whichever way you look at it – getting a job, starting or owning an existing business, it’s all about selling, starting and /or retaining relationships, solving problems and differentiating yourself from your competitors. An Elevator Pitch is a critical communication tool and a great way to establish yourself and your credentials quickly, in a world where few people have the time to listen. 

An Elevator Pitch communicates the core elements of your business succinctly and is usually delivered as a 60-second speech. Think of it as a pitch, presentation or as a one-page overview of your business that immediately informs people of who you are, what you do and why they would want to hire you. It makes it easy for people to understand and align your goals with theirs.

Not pitching to a potential new client, or the bank any time soon?  Don’t worry – these techniques will also help you get what you want from your boss, spouse, customers, and small children.  

There are various types of elevator Pitches  – but an all-purpose generic pitch would go something like this:

Name: My name is Robin Martin

Position: I own… 

Company Name: Robin Martin Business Consulting.

What we do: We are a boutique business consultancy…

Target Customer: who help SME owners get the best from(insert goal and outcome)

Value Proposition: We can resolve or assist with many issues, increase profits, reduce costs, utilising skillsets, experience, contacts and testimonials which increases the value of a business and improves the bottom line.

Unlike my competition: I use bespoke solutions tailored specifically to a business as opposed to templates and formulaic approaches as so many other consultants do because I understand that issues are unique to businesses. 

My primary competitive points of difference:  We treat each client as an individual and approach the task with a 2-hour free introductory chat and an obligation free report suggesting a course of action.

Call to action: For further information go to my website – 

Short, sweet, simple and specific. 

Remember – when creating one for you or your business:

  • Don’t talk too fast- talk a little slower than you normally would. 
  • Don’t use technical terms or jargon – keep the language simple.
  • Focus – keep your pitch clear and precise.
  • Practice what you are going to say – practice, practice, practice!
  • Don’t be robotic – have an easy, approachable, conversational style.
  • You must have a takeaway – a business card is good.
  • Now – Just do it. Create one now!\


Robin Martin

P.S. This article is part of my Secrets of Success series, aimed at helping business owners and entrepreneurs with some of the key components of business success. The insights I wish I’d had at the start of my business career. I hope that by passing on these little gems of knowledge I can give you some support and help you along the pathway to growth and prosperity.

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